50 things to know to market your self-published book using social media by Joseph Young

Author:Joseph Young [Young, Joseph]
Language: eng
Format: epub
Publisher: 50 Things to Know
Published: 2014-08-13T04:00:00+00:00

24. Discover Your Competition

Who in social media writes books in the same genre as you? How successful are they? What do they do to engage their target audience? Do you know? Should you care? The answer is yes, you should care. If your competition is successful, it is because they are doing something right – pay attention to it. One great way to discover what your competition is up to is to visit Amazon. Locate their books and read the reviews. Use the information you gather to form your social media campaigns which we will discuss as we go down the list here. The key is to identify their likes and dislikes about the story. Exploit these emotional triggers in the content you create for engagement.

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